MY STORY

From the beginning of my retail career, I’ve been drawn to storytelling through design. Whether working at a boutique or H&M, I learned how to create visual displays that were both beautiful and easy to navigate. As a Visual Merchandiser, I led trend-driven displays, collaborated on visual strategies, and presented my work to corporate teams—always with the customer’s experience in mind.

Alongside retail, I helped build brand identities and websites for women-owned businesses and earned a master’s in Fashion Merchandising, deepening my understanding of how design and commerce intersect.

My interest in UX design grew from these experiences, as well as running my own business. I found myself most fulfilled when creating designs that are visually engaging, intuitive, and user-centered. Now, I’m excited to bring that same creativity and customer focus to UX—crafting digital experiences that are thoughtful, impactful, and memorable.

I'm especially drawn to roles in retail, e-commerce, fashion, lifestyle, wellness, or mission-driven spaces where creativity and collaboration thrive.